The project targets young football players from difficult, socially marginalised backgrounds. These young players typically began playing football on the city streets using handmade balls and makeshift goalposts. They turned to sport because of the promise it holds to remove them from their difficult circumstances, especially in situations where formal education is not a viable alternative. JA Africa combines the aspiration for sport with the life skills necessary for success.
The project will provide and equip the beneficiaries with knowledge and tools to succeed, reinforce an environment that allows them to thrive and enhance their resilience by building skills that are transferable between the playing field and other life circumstances, such as discipline, collaboration, communication and hard work.
Problem to be tackled
Lack of experiential trainings in entrepreneurship, financial literacy and life skills for young communities in Africa.