Beneficiaries come from the slum areas around Khayelitsha (population 400’000 / catchment area 1’000’000) affected by violence, poverty, crime, neglect, racism or a lack of formal school education. The consequences especially for children and youth are obvious: drug abuse, shattered families, lack of prospects, over half of the 18-25 year olds are unemployed, poor social structures, no leisure facilities or early pregnancies. These factors all impact on self-esteem, aspirations and work-readiness.

The Academy approaches in a first phase 15 NGOs from the planned 100 NGOs all over South Africa.